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The BY GROTH universe is 'simple but never out of fashion'. The clothes are feminine, comfortable and graceful – both to wear and to look at. There are always surprising elements, such as contrasting colours, or unusual combinations of patterns and details.
The BY GROTH philosophy is that ‘anything is possible’. Even in a world of coincidence and chaos, harmony is still created.
BY GROTH designs are made for the strong, edgy, self-assured woman who participates actively in society. She is noticeable and responsible, and she knows her own worth – as well as the worth of others. The BY GROTH woman is successful in defining and achieving her own individual goals.
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