An important part of the philosophy behind the design process of BY GROTH is an authentic approach to the work with the collections. Every single one of the unique patterns and fabrics are developed from scratch in a way never seen before. As a customer, you can therefore expect something extraordinary. Mette Groth describes it in this way: “Clothes are supposed to give you a visual as well as sensual experience, but most importantly, clothes are made to be worn.”
In 2008, Mette Groth became a member of the “Danish Red Cross Club 10”. The Club 10 is a group of creative and respected Danes, who have agreed to use their network, creativity and energy to secure money and publicity for the aid work of Red Cross.
Mette Groth has joined the team of 2008. If you want to know more, check out the Red Cross website, where Mette Groth and the other Club 10 members have answered personal questions about themselves and their work. Visit Mette at Red Cross